BigQuery GIS + Looker on Google Cloud | A Mobility Data Use Case by ericsp April 26, 2021 Many business decisions revolve around location and mobility data. Location data may be used for predictive analysis in marketing strategies, better retail experience, health and safety alerts or even hyperlocal advertising. In this post, we will demonstrate how Google Cloud Platform (GCP) services and Looker… Data Systems
Google Cloud Composer: A First Look by ericsp December 27, 2018 At DRVN Intelligence, we are working with data constantly. This includes performing ETLs, moving data from A to B, providing dashboard style real-time analytics, and using machine learning to derive insights from large scale data. Working in this environment means staying on top of our… Data Systems
Python and Node.js: Making the Right Choice for Your Application by ericsp December 4, 2018 Selection of the programming language for a project is one of the primary issues each project should resolve before starting. For backend development, Python and Node.js are often the first languages that come to mind. While Python is a programming language, Node.js is an environment… Data Systems
Nine Things to Keep in Mind with Parallel Tracking by Marketing Intelligence Team November 6, 2018 Introducing Parallel Tracking A seemingly minor yet impactful change for your advertising tracking and reporting. With Google’s October 30, 2018 changes to Google Ads, parallel tracking is now a mandatory feature. This feature loads website pages quicker by running all click measurements in the background as… Digital Ecosystems
Slow Load Times Stealing Your Profits? by Marketing Intelligence Team March 28, 2018 Technological advancements have redefined the ways businesses operate by creating unparalleled efficiencies, from trade all the way to customer service. Our current world is so accustomed to speedy solutions to problems that if needs aren’t met in a timely manner, people will quickly jump over to… Marketing Intelligence
Tracking for Truth – Level Up Your Test Data by Marketing Intelligence Team March 14, 2018 You’re Only Testing What You’re Tracking Now that we’ve built a structure to guide our testing program towards maximum impact, you may want to take a deeper look at how you can design individual tests to clearly show the full impact of your hard work… Marketing Intelligence
Learn From Your Competitors’ Mistakes, Before Your Own by Marketing Intelligence Team March 7, 2018 Having spent over a decade in digital advertising, at both large and small organizations, I have repeatedly observed organizations not paying enough attention to what their competitors are up to and missing out on the opportunity to save a significant amount on their advertising and… Marketing Intelligence
The Evolving Marketing Technology Landscape and Why It Should Matter to You by Marketing Intelligence Team February 21, 2018 Impossible to Keep Up With The Growth of Marketing Technology If you’ve been following the Martech landscape you will have observed the exponential growth of vendors in the space over the past 7 years, from 150 odd vendor solutions in 2011 to a staggering 5,000+… Digital Ecosystems
Setting up a Pip Installable Python 3 Git Repo by ericsp February 21, 2018 Recently, upon starting a new project, I was sketching out the repositories I would need to begin. These included several implementation repositories that can be packaged and deployed. However I realized that I may have common functions that live across the different implementation repositories. To… Data Systems
Start To Make It Better – Optimization Strategy & Test Design by Marketing Intelligence Team February 21, 2018 Tactical Testing Is For Amateurs Most optimization work in digital marketing is purely tactical. There will be some understanding of larger goals and opportunities, but the over-riding need for the people doing much of this work is to come up with a quick win (or… Marketing Intelligence
