Looker Series Session 3: Turning Intelligence Into Impact

Intelligence: Predictive Audience Segments

Here is what to expect:

  • Introduction and Audience Activation / Server Side Events Recap
  • What predictive audience segments are and how you can use them to obtain and retain high value customers
  • How to leverage predictive analytics within GMP, Google Cloud and Looker
  1. Getting data into Google Cloud and Looker
  2. Applying ML to your data
  3. Sending predictive audiences to channels
  • Q&A

Live webinar

Date: August 17, 2021

Time: 3:00pm – 4:15pm (EST)

Check out our other sessions from this event series

Looker Series Session 1

Turning Intelligence into Impact: From Insights to Activation

Watch video

Looker Series Session 2

Turning Intelligence into Impact – Activation: Server-Side Events

Watch video