Media Intelligence Specialist

Posted 4 weeks ago

The Media Intelligence Specialist will play a key role at StackPros Inc., where we design, create, deploy, maintain and grow industry-leading Cloud Infrastructure, Big Data Analytics and Cloud For Marketing products, solutions and services.

The primary responsibility of this role is to support the Digital Ecosystems Team in guiding clients’ configuration and management in, and overall structure and utilization of their digital systems. The incumbent will be responsible for helping provide clients with strategic insights and guidance across a broad spectrum of Ads and Marketing platforms and channels.

The Media Intelligence Specialist will be responsible for communicating their broad technical understanding of marketing platforms and best practices internally and externally. This position emphasizes self-sufficient work and mentorship t within established company and client business processes in order to complete tasks and maintain effective communication with stakeholders.

KEY RESPONSIBILITIES:

Role-Specific Responsibilities:

  • Work with a team of Performance Marketers, including Search, Programmatic Display and Social Marketing team members
  • Work with other team members with day-to-day support on client work
  • Guide and support team members in executing digital media-related projects, spanning:
    • Enterprise best practices audits, where the Media Activation Lead will act as StackPros’ primary expert and guide our team through extensive analysis, as a core component of StackPros’ Digital Ecosystem Transformation projects
    • Performance anomaly troubleshooting, where the Media Activation Lead will dissect and diagnose complex performance trends and issues through exploratory problem solving, providing clear conclusions and remediation approaches to our clients
    • Conducting Paid Search keyword research, analysis, bucketing, and MCC-level asset structuring reviews and recommendations
    • Guiding our core Analytics team in data collection strategies, for the design and implementation of tracking codes (GTM, Google Analytics 360, Adobe, custom scripts)
    • Working with developers/engineers to enable custom database feeds (GA360, Adobe Analytics, CM360, DV360, Salesforce, Point of Sale Databases, etc.)
    • Analyzing organic search health and opportunities, through a holistic understanding of the interplay between Paid and Organic Search
    • Perform output quality control (reports, post analyses, campaign setups, etc.)
    • Stay informed on the latest trends in the Digital Marketing industry through constant research, article reading, webinars, and industry events
    • Support business pitches that include digital media-related components (estimating time/effort)
    • Provide support as needed in technical client communications, prioritizing your time based on urgency and importance
    • Collaborate, support, and work closely with other StackPros business units to ensure efficient workflow, and realize cross-functional opportunities and enhancements
    • Deliver thought leadership and drive strategy within the Marketing Performance team, and in support of wider company priorities
  • Stay involved in technical client communications, prioritizing your time based on urgency and importance
  • Collaborate, support, and work closely with the other Digital Ecosystems functional groups and Data Systems department to ensure efficient workflow, and realize cross-functional opportunities and enhancements

 Company-Wide Responsibilities:

  • Maintain and exceed client satisfaction with StackPros’ deliverables, day-to-day work, and overall value as a partner
  • Adapt to ever-changing client needs and expectations
  • Maintain client satisfaction and happiness with deliverables, day-to-day work, and overall value as a partner
  • Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives

QUALIFICATIONS:

  • Candidates must be eligible to work in Canada
  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field
  • Minimum 5 years of experience in Performance Marketing
  • Minimum 2 years of client service and/or customer management experience (ideally in an agency environment)
  • Proficient working knowledge/certification across: Google Analytics, SA360, DV360, CM360, Facebook Ads, Google Ads, Google Search Console and Google trends (Kenshoo is an asset)
  • Experience managing, mentoring, supervising, and coaching others is an asset
  • Proven success in managing, optimizing, and reporting on performance marketing campaigns
  • Solid understanding of how other media activities affect marketing campaigns
  • Strong analytical skills to generate actionable insights from data interpretation
  • Advanced knowledge of Google Marketing Platform
  • Experience with A/B and/or Multivariate testing concepts
  • Strong written and verbal communication skills

WHAT’S IN IT FOR YOU?

  • “Work From Anywhere” in Canada policy
  • 100% employer-paid benefits package
  • Monthly yoga and meditation classes
  • Regular Lunch and Learns from your teammates
  • Fun Employee Events and Activities (Really!)
  • Participation in Community Engagement

Apply Online